Guide · WhatsApp Business app · For the shop that sells with photos

Sharp product photos, videos and price-list PDFs from the WhatsApp Business app: HD quality, 2 GB documents, 100 at once, auto-download and a sticker pack with your brand

A product photo that looks sharp on your phone can arrive soft on the customer's, and a file over WhatsApp's size limit won't send. WhatsApp's Help Center has a short article for each part of this: HD quality, the size limits, editing before you send, forwarding, finding a file again, auto-download and stickers. This guide puts them in the order a shop that sells with photos needs them.

Published 15 October 2026

First: these pages are about WhatsApp in general

Every article below is written for WhatsApp in general, not only for the WhatsApp Business app. We read ten of them in their Android view and the computer sending page in its web view, all on 15 October 2026, so menu names may differ a little on iPhone.

Our reading

We expect sending and saving media to work the same way on your business number, but the articles don't say so. Wherever this guide applies one of them to the WhatsApp Business app, read it as our reading of that article, not as a separate promise from WhatsApp.

HD or Standard, for each photo or video

WhatsApp's article About HD photos and videos says you can send a photo or video in high definition by changing its quality setting. In a chat, take or attach the photo or video, tap the quality icon and choose Standard quality or HD quality, then send. WhatsApp says that if you attach an existing photo or video, you don't have to choose.

HD quality: How to edit photos and videos says HD quality photos and videos are clearer than Standard quality, but use more data and take longer to send.
Standard quality: The same page says Standard quality photos and videos use less data and are sent faster.
On mobile data: If you send HD media over your cellular network, a 'Continue without WiFi?' message might appear. Tap Continue to send it anyway.
Already sent: You can't upgrade the quality of a photo you've already sent, but you can send it again in HD quality.
Not for Status or profile pictures: WhatsApp says HD media isn't currently available for status updates or profile pictures.

The connection still matters

WhatsApp says the internet connection affects the quality of media sent and received, even when the media is sent in HD quality.

Make HD the default

The same article says you can set HD quality as the default: open WhatsApp Settings > Storage and data > Media upload quality, and select HD quality. You can still send a single item in Standard quality by tapping the quality icon and choosing Standard quality each time.

WhatsApp adds that sending HD media might be faster on WiFi than on your cellular network.

Our reading

If your product photos are what sells, make HD the default on the shop phone and switch to Standard only for quick snaps, such as a photo of a delivery receipt. Upload your photos while the phone is on the shop's WiFi when you can.

How big, and how many, from the phone

WhatsApp's article How to send media, contacts, or location sets out the limits. To attach something, tap the attach icon in a chat and choose what to send.

Documents up to 2 GB: Document lets you pick a document of up to 2 GB from your phone.
Up to 100 photos: In Gallery, tap and hold to select up to 100 images.
Video size: With a faster internet connection the default video size limit is 100MB at 720p. With a slower connection it is 64MB at 480p.
Video formats: Videos should be in one of these formats: 3GP, AVI, FLV, MKV, MOV or MP4.
Status videos: Status videos have a maximum duration of 90 seconds.
Profile picture: To avoid a low quality profile picture, WhatsApp suggests an image at least 192 pixels in height and width.

The page also says media uploaded to WhatsApp might be lower quality than the original, because media files are usually compressed when shared. Sending a large number of photos at once might cause an issue, so WhatsApp suggests sending fewer at a time. High audio sample rates or professional cameras may be unsupported.

Our reading

A whole new collection does not have to go in one tap. Send the best ten photos first, then the rest in small batches, and send the price list as a Document so it arrives as a file rather than a picture. Posting to Status is in Posting on WhatsApp Status as a business.

From a computer: 100 at once, captions and PDFs

The Web and desktop version of the same article says you click the attach icon in a chat, then:

Photos & Videos: Send up to 100 photos or videos at once and add a caption to each one. You can also drag and drop a photo or video straight into the text field.
Document: Pick documents, including PDFs, from your computer, or drag and drop one into the text field. The maximum allowed document size is 2 GB.
Quality: To adjust the quality of an attached photo, click the quality icon > Standard quality or HD quality > Done before sending.

The same page says you can preview a PDF in your chat full screen without downloading it, and forward or download it from there. Edit PDF lets you draw, highlight, underline or strike through text, and you can add a caption to share the edited PDF back into the chat. WhatsApp says PDF preview and editing is powered by Adobe Acrobat.

Our reading

Writing captions for a new range is quicker on a keyboard: drag the photos into the chat, put the name and price under each one, and send them together. If a customer sends a quote back as a PDF, the highlight tool lets you mark the line you are answering. Linking a computer to your business number is in Answering customers from a computer.

Edit the photo before you send it

WhatsApp's article How to edit photos and videos lists what you can do after you take or pick a photo or video in a chat, before you send it:

Crop or rotate: Drag the handles to crop, or tap rotate. Cancel undoes all your changes.
Trim a video: Drag the slider at the top to cut the video down.
Filter: Swipe up on the photo or video and tap a filter.
Stickers or emoji: Add one, then move, resize or rotate it.
Text: Add text and change its colour, background colour and font, then move, resize or rotate it.
Draw: Pick a pen colour and thickness and draw with your finger.
Blur: Blur all or part of a photo with your finger.
Mute: Turn off the audio in a video.
Caption: Type a caption in the text box.

The same page says Motion photos include a video and audio recording of the moments before and after the photo was taken. You can turn them on or off, and turn off their sound. If you edit a photo, motion photos are turned off.

Our reading

Blur is the tool to use before you send a photo of a delivery note, an invoice with someone else's details or a customer's address label. Using Meta AI to restyle a photo or make an AI sticker is in Making pictures for your WhatsApp business with Meta AI.

Forward a brochure without uploading it again

WhatsApp's article How to forward media says you can forward photos, videos and documents from one chat to another: press and hold the media, tap the forward icon, choose the chat and send. How to send media, contacts, or location adds that you don't have to upload them again.

The caption goes with it: By default the caption is included when you forward media. You can remove it or replace it with your own message.
Several at once: Captions can't be added when you forward several photos or videos at once.
The Forwarded label: A forwarded message that you didn't originally send shows a Forwarded label.

Our reading

Keep one chat (the chat with yourself, which WhatsApp calls Message yourself, works) with the current brochure, price list and best product photos, each with its caption, and forward from there. Check the caption before you send: it may still name the last customer or an old price. How far a forward can go is in Finding a customer's chat fast.

Find a file in a customer's chat

WhatsApp's article Finding media files says you open the chat, tap the chat name, then Media, links, and docs, and pick a category (Media is selected first). Files are organized by the date they were sent. Tap an image to see who sent it, and the date and time it was sent to the chat.

On Android, the same page says media files are saved automatically in the WhatsApp media folder, in internal storage or, if there is none, on the SD card.

Our reading

When a customer says 'I sent you the photo of the part last week', Media, links, and docs in their chat is quicker than scrolling. Files that won't download or open, and a phone that is full, are in When the WhatsApp Business app stops working.

Keep customer photos out of your gallery

WhatsApp's article How to stop WhatsApp from saving media to your phone says WhatsApp automatically saves audio, video and photos sent to your phone, and that Media visibility is turned on by default.

Every chat: Settings > Chats, then turn off Media visibility. You can turn it back on at any time. Changing it doesn't affect choices you already made for single chats or groups.
One chat: Tap the contact or group name, then Media visibility > No > OK.

WhatsApp's article How to configure auto-download says photos, voice messages, videos and documents can download automatically. Under Settings > Storage and data > Media auto-download there is a separate choice for When using mobile data, When connected on Wi-Fi and When roaming, each with a box for each type of media. YouTube videos can't auto-download, and you can download any photo or video by tapping it.

Our reading

On a phone the family also uses, turning off Media visibility keeps customers' photos, ID copies and receipts out of the photo gallery while they stay in the chat. Auto-download on Wi-Fi only, with nothing when roaming, suits a shop phone that travels.

What sending media costs

WhatsApp's article About WhatsApp charges says WhatsApp doesn't charge for sending messages and media. WhatsApp needs an internet connection through mobile data or Wi-Fi, and your mobile provider's data charges may apply, including when you are roaming. You can check how much data WhatsApp has used under Settings > Storage and data > Network usage.

The auto-download article warns that roaming data is often expensive, and that auto-download while roaming might bring significantly higher charges from your mobile provider.

Our reading

So there is no WhatsApp charge for an HD photo or a 2 GB price list, but the data comes out of your mobile plan. On a trip to a trade fair, set roaming auto-download to nothing and send the big files from the hotel Wi-Fi. Sending media through Meta's business messaging platform, rather than the app, is covered in What a business can send on WhatsApp besides text.

A sticker pack with your brand

WhatsApp's article How to create and share custom stickers and sticker packs says custom sticker packs are on the latest Android and iOS versions of WhatsApp; update the app if you don't see them.

From a photo: Open stickers, tap Create > Recents > See more > Photos, pick a photo or take one, then add a sticker or emoji, text or a drawing.
Into a pack: Tap and hold a sticker, tap Add to sticker pack, then choose a pack or tap New, enter the Sticker Pack name and tap Save.
If you upload static stickers: WhatsApp's upload requirements: each must be 100KB or less and 512 x 512 pixels, all static, with up to 30 stickers in a pack.
If you upload animated stickers: WhatsApp's upload requirements: each must be 500KB or less and 512 x 512 pixels, all animated, up to 30 in a pack, and the animation must last no more than 10 seconds.

WhatsApp says stickers must be legal, authorized and acceptable. Its article How to use stickers says suggested packs from the WhatsApp Sticker Store appear below the packs you have downloaded, and that tapping and holding a sticker, then View sticker pack, shows who owns and who created the pack.

Our reading

A small pack made from your logo, your shopfront and a 'thank you' on your brand colour is a quiet way to sign off an order. Use only your own photos and artwork, since WhatsApp says stickers must be legal, authorized and acceptable. Making stickers with Meta AI instead is in Making pictures for your WhatsApp business with Meta AI.

What this means for your shop

BitByteCore is a verified Meta Tech Provider (since 9 September 2026). This guide repeats WhatsApp's Help Center as we read it on 15 October 2026, and is not legal advice.

Our reading

None of this needs a new app. Make HD the default, send price lists as documents, keep one chat of ready-to-forward photos with fresh captions, and keep customer media out of your gallery. Putting products in the catalog instead is in The catalog and cart in the WhatsApp Business app.

Questions

How do I send a photo in HD on WhatsApp?

In the chat, take or attach the photo, tap the quality icon and choose HD quality, then send. WhatsApp says that if you attach an existing photo, you don't have to choose. To make it the default, go to Settings > Storage and data > Media upload quality and select HD quality.

Can I turn a photo I already sent into HD?

No. WhatsApp says you can't upgrade the quality of a photo you've already sent, but you can send it again in HD quality.

How big a PDF can I send on WhatsApp?

Up to 2 GB, as a Document, from a phone or a computer.

How many photos can I send at once?

Up to 100 images from the Gallery on a phone, or up to 100 photos or videos from a computer, with a caption on each. WhatsApp suggests sending fewer at a time if a large batch causes problems.

Why does my video look worse after sending?

WhatsApp says media is usually compressed when shared. The default video limit is 100MB at 720p on a faster connection and 64MB at 480p on a slower one, and the connection affects quality even in HD.

Does WhatsApp charge for sending photos and videos?

WhatsApp says it doesn't charge for sending messages and media, but your mobile provider's data and roaming charges may apply.

How do I stop customer photos filling my gallery?

Turn off Media visibility under Settings > Chats, or for one chat tap its name, then Media visibility > No > OK.

Who is BitByteCore?

BitByteCore is a verified Meta Tech Provider (since 9 September 2026). This guide repeats WhatsApp's Help Center, and is not legal advice.

Sources

WhatsApp Help Center: About HD photos and videos, read 15 October 2026.
WhatsApp Help Center: How to send media, contacts, or location (Android), read 15 October 2026.
WhatsApp Help Center: How to send media, contacts, or location (Web and desktop), read 15 October 2026.
WhatsApp Help Center: How to edit photos and videos, read 15 October 2026.
WhatsApp Help Center: How to forward media, read 15 October 2026.
WhatsApp Help Center: Finding media files, read 15 October 2026.
WhatsApp Help Center: How to configure auto-download, read 15 October 2026.
WhatsApp Help Center: How to stop WhatsApp from saving media to your phone, read 15 October 2026.
WhatsApp Help Center: About WhatsApp charges, read 15 October 2026.
WhatsApp Help Center: How to create and share custom stickers and sticker packs, read 15 October 2026.
WhatsApp Help Center: How to use stickers, read 15 October 2026.

This guide describes WhatsApp's pages as we read them, and is not legal advice. More plain-language notes like this one are on the guides page.

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