Guide · WhatsApp Business app · For the owner whose broadcasts stopped

WhatsApp business broadcasts stopped sending? The three-day suspension, message packs, spending limits and the countries Meta allows

You send offers and updates to customers with business broadcasts in the WhatsApp Business app, and one day they stop going out. Meta's Help Center explains the two reasons that happens, the warning and three-day suspension that follow when customers report or block you, and how Meta reviews each draft. Its payment pages cover message packs, the spending limit and refunds, and its legal pages say which countries can use the feature at all. Here is what those pages say.

Published 14 October 2026

Two reasons a broadcast will not send

WhatsApp's Help Center says that if you cannot send business broadcasts from your account, it is possible that one of two things has happened:

Not available to you yet: Meta says business broadcasts are currently available in limited countries and might not be available to you yet. Meta's terms list the permitted countries; they are below.
Flagged under Meta's terms: Your account was flagged for violating the Meta Terms for Business Broadcasts, the contract that covers the feature.

What business broadcasts are, and how to send and schedule one, is in our guide to business broadcasts on the WhatsApp Business app. This guide picks up when something goes wrong.

The countries Meta's terms allow

Meta's terms say you may only use business broadcasts if you are located in a Permitted Territory. Meta's page on territorial limitations (last updated 30 April 2026) defines that list for business broadcasts as eight countries:

Business broadcasts: Brazil, Colombia, India, Indonesia, Mexico, Pakistan, Peru and the United Arab Emirates.
Business app marketing messages: A separate, longer list covers the WhatsApp Business app's paid marketing messages features. It includes Saudi Arabia and the United Arab Emirates. Meta's payments page says marketing messages is now business broadcasts in some countries.
Who decides where you are: The terms say that your location is as determined by Meta's data and records.

Our reading: the Gulf picture

Of the Gulf countries, only the United Arab Emirates is on the business broadcasts list. Saudi Arabia appears on the Business app marketing messages list but not the business broadcasts list, so an owner there may still see marketing messages rather than business broadcasts. Qatar, Kuwait, Oman and Bahrain are on neither WhatsApp Business app list, though all of them, with Saudi Arabia and the UAE, are on the page's separate Ads Manager list for marketing messages, which is a different product. Meta says the page is updated from time to time, so check it again before you plan around it.

Meta may review a broadcast before it goes out

WhatsApp's Help Center says your business broadcasts are subject to review by Meta before you send them, to make sure they do not contain anything that might be harmful to Meta, WhatsApp or its users. The terms put it more broadly: Meta may review the messages you send with business broadcasts and prevent them from being sent.

Before sending only: Meta says it can only review messages before they are sent, and cannot access your messages once they are sent in a WhatsApp chat.
Not your audience: Meta says it cannot access any information or details of the audience you choose for a broadcast.
If a draft is not approved: You are notified, with guidance on how to update the message and try again.

The warning, then three days off

Meta's Help Center describes what happens when customers push back on your broadcasts. It runs in this order:

1. A warning: If a significant number of people report or block your account because of unwanted messages, your business account receives a warning.
2. A three-day suspension: If you continue to send spam, business broadcasts are suspended on the business account for three days.
3. Automatic return: Access comes back automatically on the date and time shown in the app. Meta says it is not possible to appeal this suspension, and you should wait for it to end.
4. Longer next time: If recipients keep reporting or blocking your messages after access returns, the account can be restricted again, and Meta says repeated restrictions may result in longer suspensions.

Broadcasts you had scheduled

Meta says broadcasts you scheduled before the account was blocked will not be sent, and your account will not be charged for them.

What Meta says prevents it

Meta says customers should expect the messages and calls they receive, and lists how to set that expectation:

Opt-in by category: Get people's opt-in for each category of message they should expect, such as order updates, relevant offers or product recommendations, and a separate opt-in before you call them.
A clear way out: Give clear instructions for opting out of specific categories of messages or calls, honour those requests, and state your opt-in and opt-out steps clearly.
Only people who opted in: Send business broadcasts only to people who opted in, and remove contacts who have not interacted with your business recently.
Match the sign-up: Make sure your messages match what people signed up to receive, and explain the value of getting them on WhatsApp.
Not straight after reinstatement: Do not send business broadcasts to the same contacts immediately after access comes back.

If the account keeps being restricted, Meta says to review the Meta Terms for Business Broadcasts and contact support from the WhatsApp Business app: tap Settings (or your profile picture), then Help and feedback, then Help center, then Contact us. What counts as permission is covered in our guide to getting opt-in before you message customers.

Message packs

Meta says message packs let you pre-pay for a set number of messages to use with business broadcasts. The feature is rolling out gradually and may not be available to you yet.

How credits are used: One credit is used for each recipient who receives your message, and the credits are applied automatically when you send. If you do not have enough for every recipient, you can buy another pack before sending.
No expiry: Meta says message pack credits do not expire, so you can use them at your own pace.
Where to buy: Tap Tools, then Business broadcasts, then Message credits, then Message packs, choose a pack and tap Buy. You can also tap Add on the review screen before you send a broadcast.
Your balance and the price: Your balance shows in the Message credits section under Tools, then Business broadcasts. Meta says the price of each pack is in the pack's description in the app.
iOS only: Meta says message packs are currently only available on iOS devices.
No refunds, no resale: Meta says business broadcasts and message packs cannot be refunded, subject to applicable law, that you cannot resell message packs, and that WhatsApp may choose not to offer them to certain users.

Paying, the spending limit and refunds

Meta's payments page says that once business broadcasts are set up, you manage payments on Android from Tools, then Business broadcasts, then the More options (three dots) icon on that screen, then Account settings, then Payments. On iPhone, the page sends you to Tools, then Business broadcasts, then Message credits.

Prepaid funds first: Prepaid funds pay for business broadcasts in advance, and Meta says it deducts from them before charging any other payment method.
Payment methods: You can add, edit or remove a payment method, and set one as primary with others as backups. For safety, Meta may ask you to verify a payment method, and may place a temporary hold on it that is removed automatically.
Account spending limit: Once you reach the limit you set, Meta says your ads and business broadcasts pause, and they do not run again until you increase, reset or remove the limit.
Payment threshold: The payment threshold sets how often you are billed: you are charged each time you reach it.
Past bills: Tap Payment activity to see your previous bills, and Business info to edit your business details.
Asking for a refund: On Android, scroll down the Payments screen, tap Get payment support and follow the prompts. Meta says you are told the status of your refund by email.

Our reading: two pages, one caution

The message packs page says business broadcasts cannot be refunded, subject to applicable law, while the payments page still shows how to ask. We would treat a refund as the exception, and set a spending limit before a large send rather than count on getting money back afterwards.

What the terms say, in plain language

The Meta Terms for Business Broadcasts on the WhatsApp Business App were last updated on 21 July 2025. You agree to them by using business broadcasts. Among the points an owner should know:

Who you contract with: Meta Platforms Ireland Limited, unless you are located in the United States, Canada or Brazil (then Meta Platforms, Inc.). Country-specific terms may also have you contract with a Meta affiliate company for placing sends.
Business use only: You must use the WhatsApp Business app and business broadcasts solely for business, commercial and authorized purposes, and not for personal use.
What you pay: The price shown in the WhatsApp Business app for each send, plus any applicable taxes. The terms say WhatsApp and Meta data will be the sole basis for the amounts charged.
Price changes and scheduled sends: A send placed before a pricing change but scheduled to go out after it is charged at the updated pricing.
Your account, your bill: You are responsible for keeping your account secure, and you are charged for any send placed through it.
Link tracking: Meta uses link tracking to report clicks on links in your broadcasts, such as website links.
Meta's use of data: Meta collects the data needed to process payments, and the terms say Meta companies may use information from your use of WhatsApp's business services to develop, improve, support and market business broadcasts.
Suspension at any time: Meta may immediately suspend your access to business broadcasts or the WhatsApp Business app at any time, for any reason the law permits, including if it decides you breached the terms.
Who cannot use it: Government and political entities, including political parties, politicians, candidates and campaigns, may not use business broadcasts.

Not legal advice

This is a plain-language summary of parts of Meta's terms as we read them, not legal advice. The terms also cover liability, governing law and other points not listed here. Read the full terms, linked below, before you rely on them.

Moving the number to the Platform

Meta's Help Center says the WhatsApp Business Platform does not currently support business broadcasts.

Our reading

If your number moves from the WhatsApp Business app to the Platform, business broadcasts stop being an option for that number. Sending one message to many customers there works through Meta's message templates instead, with their own approval and opt-in rules; the basics are in our guide to the 24-hour window and templates.

Questions

Can we appeal a business broadcasts suspension?

No. Meta says it is not possible to appeal the suspension of the feature. Access comes back automatically on the date and time shown in the app, and repeated restrictions may result in longer suspensions.

Are we charged for broadcasts that were scheduled when the block started?

No. Meta says broadcasts scheduled before the account was blocked are not sent, and the account is not charged for them.

Can a business in Saudi Arabia or Qatar use business broadcasts?

Meta's territory page lists eight countries for business broadcasts: Brazil, Colombia, India, Indonesia, Mexico, Pakistan, Peru and the United Arab Emirates. Saudi Arabia is on a separate list for the Business app's marketing messages features. Qatar is on neither of the page's two WhatsApp Business app lists. It appears only on a separate list for marketing messages sent through Ads Manager, which is a different product.

Do message pack credits run out?

Meta says message pack credits do not expire. One credit is used for each recipient who receives a broadcast. Message packs are currently only on iOS and cannot be refunded, subject to applicable law.

Who is BitByteCore?

BitByteCore is a verified Meta Tech Provider (since 9 September 2026). This guide repeats Meta's own Help Center and legal pages; business broadcasts, message packs, payments and suspensions are all handled by Meta in the WhatsApp Business app.

Sources

WhatsApp Help Center: Can't send business broadcasts, read 14 October 2026.
WhatsApp Help Center: Why is Meta reviewing my business broadcasts?, read 14 October 2026.
WhatsApp Help Center: About message packs for business broadcasts, read 14 October 2026.
WhatsApp Help Center: How to pay for ads and business broadcasts on the WhatsApp Business App, read 14 October 2026.
Meta Terms for Business Broadcasts on the WhatsApp Business App (last updated 21 July 2025), read 14 October 2026.
Meta: Territorial Limitations for Certain Messaging Products (last updated 30 April 2026), read 14 October 2026.

This guide describes Meta's pages as we read them. More plain-language notes like this one are on the guides page.

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